Jared M. Spool
Jared M. Spool is one of the most knowledgeable communicators on the subject of user experience (UX) today. Jared entered the field of usability and design in 1978, before the term “usability” was associated with computers. He’s the CEO and founding principal of User Interface Engineering (UIE), the largest UX consulting and research organization of its kind in the world.
In 2014, Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal best seller. Eyal developed the idea of the "hook model", which aims to "build products that create habit-forming behaviour in users via a looping cycle that consists of trigger, an action, a variable reward, and continued investment.
Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard. Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products.
Ryan Singer has worked on all levels of the software stack, from UI design to back-end programming to strategy. Through over 15 years at Basecamp, he’s designed features used by millions and invented processes the teams use to design, develop, and ship the right things.
Cooper is widely known for his role in humanizing technology through his groundbreaking work in software design. Widely recognized as the “Father of Visual Basic," Cooper also created the goal-directed design methodology and invented personas as practical interaction design tools to create high-tech products that delight users' sensibilities.